@font-face{font-family:Pillowsh;src:local('Arial Rounded MT Bold');font-display:swap}
:root{--purple:#4d184f;--ink:#341537;--yellow:#ffbd28;--pink:#cb6489;--line:#ebe5ed;--muted:#746777;--body-font:'Trebuchet MS',Arial,sans-serif}
*{box-sizing:border-box}html{scroll-behavior:smooth;scroll-padding-top:30px}body{margin:0;background:#fff;color:var(--ink);font-family:var(--body-font);font-size:16px;-webkit-font-smoothing:antialiased}button,select{font:inherit}button,a,select{-webkit-tap-highlight-color:transparent}button{cursor:pointer}a{color:inherit;text-decoration:none}img{display:block;max-width:100%;height:auto}button:focus-visible,a:focus-visible,select:focus-visible{outline:3px solid var(--purple);outline-offset:5px}button{color:inherit}::selection{background:var(--yellow);color:var(--purple)}.sr-only{position:absolute;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;clip:rect(0,0,0,0);white-space:nowrap;border:0}.skip-link{position:absolute;z-index:100;top:-100px;left:16px;background:var(--purple);color:#fff;padding:14px 20px;border-radius:12px}.skip-link:focus{top:12px}
.site-header{max-width:1440px;margin:auto;padding:22px 5%;display:flex;align-items:center;gap:36px;min-height:116px}.brand{width:174px;flex-shrink:0}.brand img{width:100%}.site-header nav{display:flex;gap:30px;margin-left:auto;font-weight:600;font-size:15px}.site-header nav a{padding:10px 0;position:relative}.site-header nav a:after{content:'';height:2px;background:var(--yellow);position:absolute;bottom:4px;left:0;width:0;transition:width .2s}.site-header nav a:hover:after{width:100%}.header-note{font-size:12px;letter-spacing:.08em;padding:9px 0 9px 28px;border-left:1px solid var(--line);font-weight:700;max-width:195px;line-height:1.5}
.hero{max-width:1440px;margin:0 auto;padding:12px 4% 45px 6%;display:grid;grid-template-columns:.89fr 1.11fr;align-items:center;min-height:680px}.hero-copy{padding:20px 0 46px;position:relative;z-index:2}.eyebrow{font-size:12px;font-weight:800;letter-spacing:.11em;line-height:1.5;margin:0 0 24px}.hero-copy .eyebrow{display:flex;gap:10px;align-items:center}.eyebrow span{width:18px;height:5px;background:var(--yellow);border-radius:4px;display:inline-block}h1,h2,h3,p{margin-top:0}h1{font-family:Pillowsh,'Arial Black',Arial,sans-serif;font-size:clamp(58px,5.6vw,84px);line-height:1.01;letter-spacing:-.065em;margin-bottom:26px;font-weight:900}h1 span{color:var(--purple);display:inline-block;position:relative}h1 span:after{content:'';position:absolute;bottom:-4px;height:10px;background:var(--yellow);border-radius:80% 50% 70% 40%;left:1px;right:-12px;transform:rotate(-2deg);z-index:-1}.intro{font-size:17px;line-height:1.7;max-width:385px;color:var(--muted);margin-bottom:28px}.intro strong{color:var(--purple);font-weight:700}.hero-detail{display:flex;align-items:center;gap:15px;margin:26px 0 30px}.small-number{font-weight:900;font-family:'Arial Black',Arial,sans-serif;font-size:46px;letter-spacing:-.05em;color:var(--purple);line-height:1}.hero-detail p{margin:0;font-size:14px;line-height:1.4;color:var(--muted)}.text-link{font-size:14px;font-weight:700;border-bottom:2px solid var(--yellow);padding-bottom:6px}.text-link:hover{color:var(--pink)}
.pillow-experience{position:relative;width:100%;max-width:720px;justify-self:center}.pillow-stage{width:100%;aspect-ratio:1.075;position:relative;isolation:isolate}.pillow-image{width:96%;position:absolute;left:2%;top:5%;transform:rotate(-7deg);user-select:none;-webkit-user-drag:none}.pillow-tag{width:96%;position:absolute;left:2%;top:5%;transform:rotate(-7deg);clip-path:polygon(80% 0%,92% 0%,92% 12%,99% 12%,99% 42%,72% 42%,76% 12%,80% 12%);pointer-events:none;user-select:none;-webkit-user-drag:none}.character-wrap{position:absolute;width:67%;height:73%;top:15%;left:15%;transform:translateX(var(--character-offset-x,0%)) rotate(-10deg) scale(var(--character-scale,1));transition:transform .3s,opacity .18s;filter:drop-shadow(0 2px 3px #2d143d4d) drop-shadow(0 7px 10px #2d143d30);transform-origin:50% 70%;will-change:transform,filter}.hero-character{width:100%;height:100%;object-fit:contain;user-select:none;-webkit-user-drag:none}.character-wrap.changing{opacity:0}.character-count{position:absolute;bottom:7%;right:8%;font-size:14px;transform:rotate(-7deg);color:var(--purple);background:white;border-radius:50px;padding:8px 13px;box-shadow:0 3px 14px #4d184f0b}.character-count strong{font-size:18px}.speech{position:absolute;top:6%;left:0;background:var(--yellow);padding:13px 20px;border-radius:24px 24px 5px 24px;transform:rotate(-7deg);font-weight:800;font-size:14px;box-shadow:0 3px 0 #eaa820;transition:transform .3s;z-index:3}.rub-filter-defs{position:absolute;width:0;height:0;overflow:hidden;pointer-events:none}.belly-button{position:absolute;top:var(--belly-y,65%);left:var(--belly-x,52%);width:var(--belly-width,33%);height:var(--belly-height,30%);transform:translate(-50%,-50%);border:0;border-radius:50%;background:transparent;z-index:4;cursor:url("/assets/belly-hand.svg") 24 30,pointer;touch-action:none;user-select:none}.belly-button:active,.belly-button.is-pressing{cursor:url("/assets/belly-hand.svg") 24 30,grabbing}.pillow-stage.is-rubbing .hero-character{filter:url(#belly-rub-filter)}.pillow-stage.is-rubbing .speech{transform:rotate(-7deg) scale(1.025)}.picker{position:relative;margin:-12px auto 0;max-width:420px;display:flex;align-items:center;padding:13px 20px 13px 14px;gap:14px;border:1px solid var(--line);border-radius:26px;background:white;box-shadow:0 15px 36px #4d184f08;z-index:5}.picker>img{width:51px;height:51px;object-fit:contain}.picker-field{flex:1;min-width:0;display:flex;flex-direction:column;gap:10px}.picker label{font-size:12px;letter-spacing:.06em;font-weight:700;color:var(--muted);display:block;margin:0;line-height:1.5}.select-wrap{position:relative;min-width:0;border-radius:8px}.select-wrap select{display:block;width:100%;min-height:36px;border:0;border-radius:8px;background:transparent;appearance:none;font-size:23px;font-weight:800;line-height:1.3;color:var(--purple);padding:3px 28px 3px 0;cursor:pointer}.select-wrap select:focus-visible{outline:2px solid var(--purple);outline-offset:2px}.select-wrap svg{position:absolute;right:2px;top:50%;transform:translateY(-50%);pointer-events:none}.picker-rule{width:1px;align-self:stretch;background:var(--line);margin:0 2px 0 6px}.picker-note{font-size:12px;line-height:1.5;color:var(--muted);margin:0;white-space:nowrap}.stage-caption{text-align:center;font-size:12px;color:var(--muted);margin:15px 0 0}
.club-section,.how-section{max-width:1300px;margin:0 auto;padding:64px 5%;scroll-margin-top:20px}.club-section{border-top:1px solid var(--line)}.section-heading{display:flex;justify-content:space-between;align-items:flex-end;gap:30px;margin-bottom:38px}.section-heading .eyebrow{margin-bottom:12px}.section-heading h2{font-size:clamp(32px,3.4vw,48px);font-weight:900;letter-spacing:-.04em;line-height:1.08;margin-bottom:0}.section-heading>p{font-size:14px;line-height:1.65;text-align:right;color:var(--muted);margin:0}.character-grid{display:grid;grid-template-columns:repeat(8,minmax(0,1fr));gap:12px}.character-card{border:0;display:flex;align-items:center;flex-direction:column;background:none;padding:10px 0 14px;border-radius:18px;min-width:0;transition:background .2s}.portrait{display:flex;width:100%;height:142px;position:relative;align-items:center;justify-content:center}.portrait:before{content:'';position:absolute;left:20%;top:23%;width:66%;height:60%;border-radius:50%;background:var(--card-color);opacity:0;transform:scale(.8);transition:transform .3s,opacity .3s}.portrait img{position:relative;width:100%;height:100%;object-fit:contain;transition:transform .3s}.character-card:hover img{transform:translateY(-7px) rotate(-4deg)}.character-card.is-selected .portrait:before{opacity:.12;transform:scale(1.05)}.name{font-weight:900;line-height:1.1;font-size:17px;margin-top:16px;border-bottom:3px solid transparent;padding-bottom:5px}.character-card.is-selected .name{border-color:var(--yellow)}.character-trait{font-size:12px;line-height:1.4;min-height:34px;text-align:center;color:var(--muted);margin-top:5px;padding:0 4px}.club-caption{font-size:13px;color:var(--muted);text-align:center;margin:26px 0 0}.how-section{padding-top:68px;padding-bottom:88px}.steps{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:40px}.step-image{position:relative;aspect-ratio:1.12;overflow:hidden}.step-image img{width:100%;height:100%;object-fit:contain}.step-number{position:absolute;top:6%;left:4%;width:40px;height:40px;display:flex;align-items:center;justify-content:center;border-radius:50%;font-size:14px;font-weight:800;color:var(--purple);background:var(--yellow)}.step h3{font-size:22px;letter-spacing:-.025em;margin:22px 0 10px;font-weight:800}.step p{font-size:16px;line-height:1.6;color:var(--muted);max-width:310px;margin-bottom:0}.last-word{max-width:1200px;margin:0 auto;display:flex;align-items:center;justify-content:space-between;gap:20px;padding:40px 5% 55px;border-top:1px solid var(--line)}.last-word p{font-size:clamp(30px,3vw,46px);line-height:1.18;font-weight:900;letter-spacing:-.04em;flex-shrink:0;margin:0}.last-word p span{color:var(--muted)}.last-word img{width:42%;max-width:420px}footer{max-width:1340px;margin:auto;padding:30px 5%;border-top:1px solid var(--line);display:flex;align-items:center;justify-content:space-between;gap:20px}.footer-brand{font-weight:900;font-size:21px;letter-spacing:-.05em}.footer-brand span{font-size:12px;vertical-align:super;margin-left:2px}footer p{font-weight:700;font-size:12px;letter-spacing:.04em;margin:0}footer strong{background:var(--yellow);padding:4px;display:inline-block;transform:rotate(-3deg)}footer>span{font-size:12px;letter-spacing:.08em;color:var(--muted)}
@media(min-width:1441px){.hero{min-height:750px}.pillow-stage{max-height:630px}.hero-copy{padding-bottom:70px}}
@media(max-width:1100px){.header-note{display:none}.hero{min-height:570px;padding-right:3%;padding-left:5%}h1{font-size:clamp(49px,5.9vw,70px)}.intro{font-size:16px}.hero-copy .eyebrow{font-size:12px}.speech{font-size:12px;padding:11px 15px}.picker{max-width:365px;padding:12px;gap:9px}.picker-note{font-size:12px}.picker-rule{margin-left:1px}.portrait{height:115px}.character-trait{font-size:12px}.section-heading h2{font-size:38px}.steps{gap:22px}}
@media(max-width:760px){.site-header{padding:20px 6%;min-height:94px;gap:15px}.brand{width:140px}.site-header nav{gap:17px;font-size:14px}.hero{display:flex;flex-direction:column;padding:24px 6% 48px;min-height:0;gap:14px}.hero-copy{padding:0;width:100%;text-align:center}.hero-copy .eyebrow{justify-content:center;font-size:12px;margin-bottom:17px}h1{font-size:clamp(48px,9.7vw,73px);line-height:1.06;margin-bottom:21px}.intro{max-width:420px;margin:0 auto;font-size:15px}.hero-detail,.hero-copy .text-link{display:none}.pillow-experience{max-width:490px}.pillow-stage{margin-top:12px;aspect-ratio:1.075}.speech{left:3%;top:8%;padding:12px 17px;font-size:13px}.picker{margin:-5px auto 0;max-width:375px;padding:12px 16px;gap:13px}.picker>img{width:45px;height:45px}.picker label{font-size:12px}.select-wrap select{font-size:22px}.picker-note{font-size:12px}.character-count{bottom:7%;right:7%}.stage-caption{font-size:12px;margin-top:13px}.club-section,.how-section{padding:44px 6%}.section-heading{display:block;margin-bottom:23px}.section-heading h2{font-size:34px}.section-heading>p{display:none}.section-heading .eyebrow{font-size:12px}.character-grid{grid-template-columns:repeat(4,minmax(0,1fr));gap:18px 6px}.portrait{height:115px}.name{font-size:16px;margin-top:10px}.character-trait{font-size:12px;min-height:28px}.club-caption{font-size:12px;margin-top:22px}.steps{gap:15px}.step h3{font-size:17px;line-height:1.15;margin-top:17px}.step p{font-size:16px;line-height:1.5}.step-number{width:29px;height:29px;font-size:12px;top:2%;left:1%}.how-section{padding-bottom:55px}.last-word{padding:33px 6% 40px}.last-word p{font-size:26px;flex-shrink:1}.last-word img{width:45%}footer{padding:25px 6%;flex-wrap:wrap;gap:15px}.footer-brand{font-size:19px}footer p{font-size:12px}footer>span{font-size:12px;flex-basis:100%}}
@media(max-width:400px){.site-header nav{font-size:14px;gap:12px}.brand{width:128px}.picker-note{display:none}.picker-rule{display:none}.picker{max-width:285px}.portrait{height:92px}.character-grid{column-gap:4px}.character-trait{font-size:12px}.name{font-size:15px}.speech{font-size:12px}.steps{grid-template-columns:1fr;gap:28px}.step{display:grid;grid-template-columns:1fr 1fr;column-gap:17px;align-items:center}.step-image{grid-row:span 2}.step h3{margin:0;align-self:end}.step p{margin-top:7px;align-self:start}.last-word p{font-size:23px}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}*,*:before,*:after{animation:none!important;transition:none!important}}
.retail-section{max-width:1300px;margin:0 auto;padding:64px 5% 80px;display:grid;grid-template-columns:1.3fr 1fr;gap:56px;align-items:center;border-top:1px solid var(--line)}.retail-display{width:100%;height:auto;min-width:0}.retail-copy{min-width:0;max-width:420px}.retail-copy .eyebrow{font-size:14px;margin-bottom:16px}.retail-copy h2{font-size:clamp(34px,3.4vw,48px);font-weight:900;letter-spacing:-.04em;line-height:1.08;margin-bottom:24px}.retail-description{font-size:17px;line-height:1.7;color:var(--muted);margin:0}
@media(max-width:1100px){.retail-section{gap:32px}.retail-description{font-size:16px}}
@media(max-width:760px){.retail-section{padding:44px 6% 55px;grid-template-columns:minmax(0,1fr);gap:28px}.retail-copy{max-width:500px}.retail-copy h2{font-size:34px;margin-bottom:18px}.retail-copy .eyebrow{margin-bottom:12px}}
footer{flex-wrap:wrap}.footer-details{display:flex;flex-wrap:wrap;align-items:center;gap:24px;min-width:0}.footer-product{display:flex;flex-wrap:wrap;align-items:center;gap:12px;min-width:0}.footer-product span{font-size:14px;line-height:1.5;color:var(--muted)}.footer-product img{width:96px;height:auto;flex-shrink:0}.footer-contact{font-size:14px;font-weight:700;line-height:1.5;padding:6px 0;border-bottom:2px solid var(--yellow)}.footer-contact:hover{color:var(--pink)}
@media(max-width:760px){.footer-details{flex-basis:100%;justify-content:space-between;gap:18px}}
.hero-character{transform-origin:50% 70%}.pillow-stage.is-rubbing .hero-character{animation:plush-rub-shake .6s ease-in-out infinite}
@keyframes plush-rub-shake{0%,50%,100%{transform:translateX(0) rotate(0deg)}25%{transform:translateX(-1px) rotate(-.4deg)}75%{transform:translateX(1px) rotate(.4deg)}}