PILLOWSH. Rub my belly. ASAP! A LITTLE GRUMP. A LOT OF FLUFF.
PILLOWSH white pillow package with a golden zipper and purple hangtag, surrounded by fluff and colourful cartoon grumps

UNZIP. DISCOVER. RUB.

A pillow.
A little grump.

The pillow is the package. A grumpy plush is hiding inside, with one urgent demand: Rub my belly. ASAP!

Try a belly rub

THEY'VE CLAIMED YOUR PILLOW.

Grumpy face.
Soft spot.

A fluffy little creature has made itself at home.
Its only demand? Rub my belly. ASAP!

08

grumpy characters.
One very soft belly.

Meet the belly-rub club
Plain white pillow with a purple edge and golden zipper PILLOWSH hangtag: one hidden plush inside, eight to collect
Mopp, a shaggy golden grump with a turquoise belly, resting on the pillow

Change the grump.
Keep the pillow.

Pick a grump. Press and rub that belly.

Mopp is on the pillow.

DIFFERENT MOODS. SAME DEMAND.

The belly-rub club.

Eight grumps.
One soft spot.

Tap a character to put them on the pillow.

THERE'S A GRUMP IN THERE.

Unzip. Discover. Rub.

A pillow. A hidden plush.
A very demanding new friend.

A hand opening the golden zipper on a fluffy PILLOWSH pillow01

Unzip the fluff.

Open the pillow and dig into the softness.

Mopp being discovered inside the pillow02

Meet your grump.

Find out who's made themselves at home.

A hand rubbing Mopp's turquoise belly while he lies on his pillow03

Rub that belly.

Lay them back on their pillow. You know the rest.

PILLOWSH counter display filled with white pillow packages, purple hangtags, and a colourful belly-rub character header

MADE TO STAND OUT.

A pillow in
the toy aisle.

The pillow is the package. The plush is the surprise. A bold counter display brings something soft and unexpected to the toy aisle, inviting shoppers to take a closer look.

They look grumpy.
They just want a rub.

Mopp resting on a white pillow with purple edging, his turquoise belly and paws raised